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Release date 20th June 2013
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Release date 10 March 2013
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Release date 31 August 2012
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Issue #1
Release date 04 May 2012


Business | Event
League of Extraordinary Women

On 7 May 2013 the League of Extraordinary Women will present the success stories of Kirsteene Phelan, the Communications Manager for Etsy Australia, and Kate Morris, the Founder and Director of Adore Beauty.

Born in Brisbane, Phelan spent her early career in film and music before running her own handmade jewellery business, Scrumptious Productions. The label quickly grew from a small market stall to being retailed in 90 outlets across Australia and New Zealand. Phelan was then hired as Etsy’s Australian Communications Manager.

Morris is a beauty junkie, Founder and Director of Adore Beauty and winner of the Telstra Young Businesswoman of the Year in 2010. When adorebeauty.com.au launched, it made one sale a week. Today, the site attracts 1.1 million visitors per year and has over 3500 products and 113 brands on its virtual shelves.

Kate Morris & Kirsteene Phelan

Sarah Riegelhuth, Sheryl Thai, Liz Atkinson and Marie Cruz-De Vera formed the League of Extraordinary Women in Melbourne in 2011. The four successful, young businesswomen wanted to connect with and inspire other women who were at similar stages in their business, as well as those who were dreaming of building their first business.

We chatted with Sheryl Thai, Co-founder of the League of Extraordinary Women and business owner of Cupcake Central, who said the aim behind the League is to connect young and old entrepreneurs, providing support for those starting out. In 2009 Thai lost her job and decided it was time to follow her dream of starting a cupcake business.

“During the beginning of my journey I just felt very isolated and I wished that I had a group of women that I could chat to and people that knew what I was going through,” said Thai.

League of Extraordinary Women
League of Extraordinary Women

Well, opportunity arose when she met Marie Cruz-De Vera, Sarah Riegelhuth and Liz Atkinson, and the League was formed. The four started hosting breakfasts inviting friends they knew who were also starting a business and the company grew from there as more events were regularly held.

“We really wanted to connect people and connect young, entrepreneurs with the older, more experienced entrepreneurs in Australia.”

Thai is very much looking forward to hearing Kirsteene Phelan and Kate Morris speak on May 7th and says, “Just meeting up with these people or even listening to them really provides us with inspiration to go further – to know that anything is possible.”

Venue: Red Spice Road, 21-27 McKillop St, Melbourne CBD
Start Time: 6:15pm arrival with 6:30pm start.
End Time: Approximately 9.00pm with mingling time afterwards.
Price: Members $30 GA $45.00

Tickets include admission, lucky door prize entry and an extraordinary goodie bag.

Words by Natalie Claire King

Image Credits. 1: Ruby Slipper, 2-3: League of Extraordinary Women, 4-6: Neiyo Sun Photography.

League of Extraordinary Women

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