CLUBCOUTURE

At Fawn, our talent radar is always on the hunt for forward-thinkers with a head start on fresh ideas, and this is precisely why we singled out ClubCouture for your delight. In their fourth year of catering to the needs of the serious fashionistas in this world, the independent Singaporean label caters to the young, fashionable and lush, focusing on emerging contemporary concepts. Lead Designer Kaitlyn Gan has completed an astounding job with flair as she produces and distributes a range of carefully curated apparel and accessories inspired by her own airy and laid-back style with beautiful feminine palettes. She operates as a tight-knit team with marketer Flora Lim and manufacturer slash website manager Zachary Yong who work around the clock to make ClubCouture what it is today.

Clueless in a foreign land, the future ClubCouture relocated from Thailand to Singapore to start a tiny workshop to create dream dresses and in turn created the best years of their youth – and they’ve never looked back since. By day, frocks were painstakingly created to put on the website they spent many nights hunched over a laptop building in their rented apartment. Loving friends were their first customers, and as word of mouth snowballed, Italy, the UK and Australia were on the customer base – and they could be proud to call themselves an international business.

And we’re proud of them too, not to mention the joy and relief we feel to find a designer who has envisioned their pieces being worn everyday in a corporate or work environment, that translate seamlessly to weekend wear with a change of a flirty yet sharp cardigan. The Spring 2012 Capsule Collection is a heady mix of sweet and darling looks, subtly sensual, yet practical for the modern career woman. Jump on their website in your lunch break and uncover preppy lace shifts, georgette satin dresses and Hepburn-esque silhouttes to sturdy leather hardware belts and bags, swimwear and beautiful basics, all discovered by style, product, colour or category. And there’s no minimum to buy to get the holy grail of online shopping: free shipping. Plus students get a 10% discount.

Simple additions to make our lives easier are a welcome surprise from ClubCouture, who have grown steadily and humbly from a small start-up to having an international following. And they still stay true to the very same mission and it goes a little something like this: ClubCouture represents our love for fashion, friendship and life and we want to share this philosophy with everyone. ClubCouture today has a strong international following in Singapore, Malaysia, Europe, USA and Australia. ClubCouture has been worn by Michelle Chia, Sylvia Ratonel, Cheryl Fox, Rosalyn Lee, Virgin Radio presenter Simone Heng and Miss Universe’11 Leila Lopes.

Find the ClubCouture website at www.clubcouture.cc and their blog at blog.clubcouture.cc and become a CC devotee for life.

Words by Gaia Gardiner